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YouTube to go to the Revenue-Sharing

Meanwhile, YouTube announced that it would begin advertising rev-share arrangements with its users:

Participating user-partners will be treated as other content partners and will have the ability to control the monetization of the videos they create. Once they’ve selected a video to be monetized, we’ll place advertising adjacent to their content so participating user-partners can reap the rewards from their work.

For now, this is only open to a select group of users hand-picked by Google based on their popularity with other users. But it's truly interesting that Google is launching this program now, before the suit with Viacom is settled - and it will be settled - as they put themselves at risk if these selected users upload copyrighted video.
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