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I mean, this is embarrassing

It's been 13 days since my last post. Forgive me.

I've been productive, though! If you go to the Book Business website, you can download my webinar, Digital Strategies: Getting the Most Bang for Your Buck. I know there were questions that didn't get answered, and I hope to answer them in the coming days. If anybody has any new questions, and I'll answer them here.

I also have an article coming out in the Summer issue of "Library Trends". If you don't have a subscription, you can access it at your local library!
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"Yeah, Microsoft - that defunct company"

Tim O'Reilly has a really cool post on his blog about Amazon's un-ecological approach to things lately. A (large - please forgive me, Tim) excerpt:

But as Amazon's market power increases, it needs to be mindful of whether its moves, even those that may be good for the company in the short term, are ultimately destructive of the ecosystem on which they depend. I believe that they are heading in that direction, and if they succeed with some of their initiatives, they will wake up one day to discover that they've sown the seeds of their own destruction, just as Microsoft did in the 1990s.

At O'Reilly, we have a motto: "Create more value than you capture." It's a wise motto for companies far bigger than we are to adopt. If you do that, you ensure a healthy ecosystem. If you capture more value than you create, watch out, because stagnation is on the way.


Amazon has, so far, created huge value for the publishing ecosystem. Now, as they become more powerful, they need to be especially watchful that they don't irreparably damage an industry on which they too depend.


A friend of mine responded to this with, "Yeah, Microsoft - that defunct company." And I admit I had the same thought - Microsoft is in no danger of dying anytime soon. But they did indeed do some damage to themselves, just as Apple did (anyone remember when Apple was struggling?), just as IBM did. In fact, IBM might be an even better example.

Tim's post is a good thought. It's a responsible thought. (But - as others have pointed out - not all businesses are responsible.) In the words of .38 Special, "hold on loosely."
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Cool blog

In yesterday's Big Picture, I listed a bunch of blogs I follow, and I found a new one today: The CITE. It's run by Mark Nelson, who comes out of NACS, ECAR and EDUCAUSE. He tackles issues in textbook publishing, which is of course a hotbed of digital experimentation. Cool!
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Textbook publishers sue GSU

I'd wondered when this was going to happen. In the white paper I wrote last year about publishing and libraries, Convenient Convergence, I proposed that textbook publishers look at licensing their content to libraries, so that students could seemingly access their textbooks for "free", and textbook companies could continue to get paid, just under a different model.

Looks like Georgia State University's library has gone ahead and done something just like this - only without making a licensing deal with the publishers involved (Oxford, Cambridge and SAGE):

As of Feb. 19, the university's library electronic course system listed more than 6,700 works that were available for more than 600 courses, the lawsuit said. By allowing such widespread access, students can obtain many of the required reading materials for their courses without ever setting foot in a bookstore or spending any money for them, the suit added.

OUP, CUP and SAGE have filed suit. According to the Atlanta Journal-Constitution:
New York attorney R. Bruce Rich, who represents the publishers, said other universities, when notified, have worked out license agreements with publishers over the use of copyrighted materials.
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BookMooch

CNet reports on a service called BookMooch.com, a book-swapping website run by John Buckman. Members pay a fee to join, and then trade books for free online. (They have to pay for postage, but that's all.)

However, Buckman's taking in money as an Amazon affiliate. He's got a widget called the Moochbar, which links members' wish lists to Amazon. For every 25 books traded, someone actually will purchase a book, and Buckman makes the affiliate fee.

CNet points out, however, that Buckman's service is primarily of interest as a long tail phenomenon:

Apart from still-negligible sales, what should be more of a wake-up call to the book industry is how the site is tapping into the so-called long tail of book retail with a social, free service. The long tail, as the theory goes, accounts for as much as 60 percent of the goods sold in an industry, or all those unpopular works that find a home with only a few. It's said that the lion's share of Amazon's book sales come from works that have a low sales ranking.


What's more, within the next nine months, Buckman expects to have the inventory of books--distributed among its members--that would rival that of the largest book wholesaler in the United States. BookMooch now has an inventory of about 480,000 books among its 70,000 trading members, but at its growth rate it should rival Ingram Book Company's 1 million books by early 2009, Buckman said. BookMooch's decentralized warehouse of books serves the long tail the same way that centralized warehouses like those of Ingram's serves the top of the tail.

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JISC Report: Metadata for Digital Libraries

The Joint Information Systems Committee has just issued a report on metadata and libraries in the digital age, available here. Judy O'Connell's blog Hey Jude helpfully digests some of the more critical points with Paul Anderson of Intelligent Content:

The problem for librarians is that when you are creating things like e-books, you have to think about a different set of ‘quality’ criteria because these digital objects will not be used in the same way that physical books are. They will need to designed so that they can be searched, for example, or delivered as separate pages. For the average library user, accessing information that spans multiple digital sources is increasingly a messy process and for those who are used to search tools such as Google and Yahoo this new and highly fluid environment can be a considerable barrier to accessing information from digital libraries and online collections. What is concerning about this is, unless we are careful, people will increasingly see the search results thrown up by Google, Yahoo etc. as the be-all and end-all of a particular area of interest or subject.

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Cooled Kindle

The Sacramento Bee has a considered piece this morning on the Kindle - now that the hype has faded a bit. It's a good assessment by someone who isn't a gizmo-freak. Something I hadn't heard of to date was the NowNow program:

The Kindle has many sophisticated features. One is the interactive NowNow program. How does it work?


Amazon.com describes it this way: "(The service) answers a question you may have about literally any topic. When you ask a question, our workers will surf the Web to find the answer. They will then send your Kindle up to three answers to each question."


To test it, I sent this question: What is the meaning of life?


Amazon.com's "workers" were fast in their responses. One lengthy response focused on the philosophy expressed in the five-book "The Hitchiker's Guide to the Galaxy" series by the late Douglas Adams.


A second offered an answer that noted, "Some philosophers have asked questions like, 'What does the question "What is the meaning of life?" mean?' and also questioned whether it is a meaningful question."


A third was the most straightforward and our favorite: " 'The Meaning of Life' was a 1983 Monty Python movie.' "

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Author Author

This is turning out to be Author Week. First we hear that the Lonely Planet author Thomas Kohnstamm never went to Colombia even though he wrote part of the guidebook about it.

Then JK Rowling arrives in New York for the copyright-infringement suit against RDR Publishing regarding the lexicon they published about the Harry Potter books. (Should be a trademark-infringement suit, but it isn't - go figure.)

Then we hear that computers are now writing books. Well, maybe those computers will stay out of trouble.
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Harry Potter Copyright Case

Some questions:

1. Why is Warner Brothers involved in a book case?
2. Why isn't Scholastic/Bloomsbury involved?
3. If Rowling was deceased, would this even be an issue?
4. Is it possible to legislate for or against books that might be written in the future, even if the author has expressed her intention to write them?
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The Big Picture Specials!!!

Just a reminder - we have two great products that have just launched:


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Amazon, the digital river

I've been thinking a lot about Amazon's BookSurge thing, and am increasingly convinced it's ultimately an ebook move.

The New York Times this morning gave me  for that theory. Brad Stone looks at all the Amazon digital initatives since 2006 - Amazon Unbox, the Kindle, the MP3 store, to which I would add the Audible.com acquisition. As Apple became the #1 music retailer (unseating Wal-Mart) this year, laying the groundwork for digital delivery of all media - music, movies AND books - makes a lot of sense. The horse has left the barn - books are not getting any LESS digital.

So I think that using BookSurge as a platform to distribute book content digitally - whether it's ultimately an ebook or a POD title - and controlling that aspect of the supply chain very tightly for Long Tail reasons...is the ultimate goal here for Amazon. But that's my reading of the tea leaves today - as the Times article says, "As is typical of executives at Amazon, its digital chiefs are stingy with details about their plans."
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HarperCollins Roundup: Is It Good for the Writers or Bad for the Writers?

The jury's still out about the new HarperCollins imprint, but no matter what your position is, you'll find plenty of support for it online.

Maya Reynolds analyzes the new HarperCollins unit's business model.

Barbara Kyle looks at returns. Maya Reynolds does also.

John Kremer asks if it's good for authors.

Erik Sherman wonders if the emphasis on internet sales, and the attempt to get out of returns, is at all sustainable.


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The Authors' Guild responds; AAP hasn't yet

A member of the Authors Guild posts their latest letter on her blog:

Once Amazon owns the supply chain, it has effective control of much of the "long tail" of publishing -- the enormous number of titles that sell in low volumes but which, in aggregate, make a lot of money for the aggregator. Since Amazon has a firm grip on the retailing of these books (it's uneconomic for physical book stores to stock many of these titles), owning the supply chain would allow it to easily increase its profit margins on these books: it need only insist on buying at a deeper discount -- or it can choose to charge more for its printing of the books -- to increase its profits. Most publishers could do little but grumble and comply.

We suspect this maneuver by Amazon
is far more about profit margin than it is about customer service or fossil fuels. The potential big losers (other than Ingram) if Amazon does impose greater discounts on the industry, are authors -- since many are paid for on-demand sales based on the publisher's gross revenues -- and publishers.

Meanwhile, Pat Schroeder emailed me that the AAP has "no response at this time."
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The Big Picture Specials!!!

Our "Useful Resources" section of the site now includes a couple of special items!

Book Industry Acronym Glossary
A compilation of initialisms and acronyms that proliferate throughout our business. Sitting in conference sessions, gathering at industry events, we're frequently confused by all this alphabet soup - this glossary (BIAG?) is an attempt to put definitions at our fingertips. We've also included two useful flowcharts: Tracking the ISBN and Book Industry Metadata Supply Chain.

$35.00 ($25.00 for subscribers to The Big Picture)

The Big Picture Year One
A compilation of the hottest industry news and interviews from the first year of LJNDawson's industry newsletter, The Big Picture.

$25.00 ($20.00 for subscribers to The Big Picture)


You can buy these on our "Useful Resources" page!

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Harper Unit Not Paying Author Advances, Allowing Returns

The WSJ just posted an article by Jeffrey Trachtenberg saying that HarperCollins is starting up a new business unit that won't take returns from bookstores or issue advances to authors:

Instead, the unit, which hasn't yet been named, will share its profits with writers and focus much of its sales efforts on the Internet. In recent years, Amazon.com Inc., the nation's largest online book retailer by sales, has gained market share from bricks-and-mortar stores. News Corp. owns Dow Jones & Co., which publishes The Wall Street Journal.

NewsCorp also owns MySpace, which launched its today. (The link is working now.)

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MySpace Taking On iTunes

launched its much-rumored downloadable music service today, offering DRM-free music for sale, free streaming music, ringtones, and other digital music products. Striking deals with 3 of the top 4 music labels (EMI was the lone naysayer), MySpace brings a real threat to iTunes (finally) due to its user base of 110 million.

It's interesting to note that the new head of EMI's digital group is former VP of Engineering at Google, Douglas Merrill.

From CNet:

James McQuivey, an analyst with Forrester Research, said MySpace could help modernize the music industry.

"MySpace has the audience and environment to enable the music industry to get to the next digital level," McQuivey said. "What iTunes offers is a good buying experience but that's not all people do with music. They they talk about it, they share it, they try things out. Remember, this is the kind of activity that (record label) Universal Music Group was suing MySpace for previously."


McQuivey continued: "I think the labels said to themselves,'Oh, if we enable fans to have a fully immersive experience, they might spend more on music. MySpace can offer a place where all aspects of the music experience can be expressed. Imeem was getting close to this but MySpace, if they don't mess it up, should take the music industry to Music 2.0"
However, if you try to go to MySpace's music site now, .
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Yeah, I know that Muze post is messed up

I fixed it on the back end - it takes a while to run through the servers and update, though. Check back later in the day, or hit the press release for the full scoop.
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Get Your Lightning Source Title While You Wait

On Demand, the company that produces the Espresso Book Machine, has signed a deal with Lightning Source so that bookstores housing the Espresso will be able to print Lightning Source titles on the spot. (Borders tried this sort of thing a number of years ago, but the wait time was excruciating. The Espresso can print and bind a book in 15 minutes.)

Says Judith Rosen in PW:

If the machines catch on and proliferate like so many Starbucks outlets, the marketplace would become radically decentralized and book distribution would require simply an Internet connection.

This is true - given that of the 7 Espressos currently out there, only 2 are in bookstores. The rest are in libraries, which traditionally have not been in the business of selling books but this would certainly allow them to. (Or would they simply lend on-site-printed books until they fell apart?)

It's interesting to think about - as the machines get smaller and faster, will people choose to buy them for home use? Or neighborhood use? (I know that on my street in Brooklyn, when one person's printer is down, others pitch in and print documents until the malfunctioning printer's up and running again. But Park Slope is notoriously communal - even socialist - that way.)

As to whether or not this is yet another incursion into Lightning Source's business, I don't think so. Increasingly, LS seems to be edging towards digital distribution anyway.
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Muze launches new database

Muze announced yesterday that it has finally achieved the holy grail of media databases that they've been working on for over 10 years - unifying books, video, music and game product information into an interoperable database structure. This means that Moby Dick the book links to Moby Dick the movie; The Godfather movie links to The Godfather video game, soundtrack, book, etc. According to the press release:

MuzeGames® 2.0 and MuzeReels™ are currently available. MuzeTunes® 2.0 and MuzeMusic® 2.0 will be generally available in April and May 2008. MuzeFilm™ 2.0 and MuzeBooks® 2.0 will be available by the summer of 2008.

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Seriously, there IS more to say

I've posted on O'Reilly's Tools of Change for Publishing blog about Amazon/BookSurge, Ingram, Barnes & Noble, Borders, Baker & Taylor, and - lord help us - the customer.
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Amazon/BookSurge - no, we're not done yet

One angle I was thinking more about yesterday was the POD-to-ebook angle. Last year, Ingram Digital Group acquired both VitalSource and MyiLibrary - two terrific platforms for ebooks (and in the case of MyiLibrary, a significant repository of ebook content as well). For some publishers, releasing what used to be POD as ebooks might in fact be a viable business model - so Lightning Source could easily become a feeder into Ingram Digital.

Is Amazon looking at BookSurge the same way? Does Amazon want exclusivity with POD publishers so it can negotiate ebook rights on more favorable terms? Given Amazon's "Look Inside" capability - a platform similar to Ingram Digital's - wouldn't that make sense?

It's an old, old business model in the book industry to control every aspect of the supply chain. In recent history, B&N began its own publishing efforts ten years ago (and tried to acquire Ingram ten years ago as well). Further back, there were the Scribner's and Doubleday bookshops - and book clubs. And of course where there were book printers, there were bookstores - the front of the shop was the bookstore and the back was the printing press.

Are we returning to that model? Richard Curtis has an interesting post on his ereads blog about whether Amazon will ultimately control the printing and distribution of ALL the titles it sells.
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In which it is April 1st, and we are confused

John Ingram this morning released a statement to Publishers Weekly regarding the Amazon/Booksurge thing in which he said, "[T]he questions that are being raised about Amazon.com and its Booksurge division don’t directly relate to Ingram - either Lightning Source Inc. or Ingram Book Group..."

But they do. The question is:

What is Ingram going to do about the fact that Amazon will not be selling Lightning Source titles unless publishers stock Amazon's warehouse with already printed books, which defeats the whole purpose of POD?

Yes, that definitely "directly relates" to Ingram. So perhaps John Ingram is hearing OTHER questions? Like, "Why is the cost of flour going up?" "Why is my teenager acting this way?" "What happens when I mix these two gases together?" Because the only question I'm hearing is, "Amazon is cutting off business with Lightning Source - what are you going to do about it?"

So, okay, John. I'm raising the question. And "I don't know yet" is a perfectly acceptable answer.
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