LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Amazon, the digital river

I've been thinking a lot about Amazon's BookSurge thing, and am increasingly convinced it's ultimately an ebook move.

The New York Times this morning gave me  for that theory. Brad Stone looks at all the Amazon digital initatives since 2006 - Amazon Unbox, the Kindle, the MP3 store, to which I would add the Audible.com acquisition. As Apple became the #1 music retailer (unseating Wal-Mart) this year, laying the groundwork for digital delivery of all media - music, movies AND books - makes a lot of sense. The horse has left the barn - books are not getting any LESS digital.

So I think that using BookSurge as a platform to distribute book content digitally - whether it's ultimately an ebook or a POD title - and controlling that aspect of the supply chain very tightly for Long Tail reasons...is the ultimate goal here for Amazon. But that's my reading of the tea leaves today - as the Times article says, "As is typical of executives at Amazon, its digital chiefs are stingy with details about their plans."
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Posted by Laura Dawson , April 7, 08, 11:19 AM , comments(0) , permalink , Email this post
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