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Kristian J. Hammond, Northwest University - talking about "Adding Value in the Age of Google". Dr. Hammond walks around, he ROAMS. Joking about making an engineering presentation.
First he defines us, as his audience - mostly print media, some broadcast, vertical niche producers. High production/high value content. Our problems - Google, social media, the nature of content itself (what's "good"?), something he calls "bounce" (that people don't stay long on the site), and free (if not now, then eventually).
Approaches his lab sees: "Head to head on search" - competing with Google. It doesn't matter if your search is better, you're not going to win that way. "Cease and desist orders" - content is showing up all over the place, but it's a losing battle. Unless there are really strong safeguards in place, it will always be the case that the last battle you fought will be fought over and over and over again. He refers to it as an "arms race". Also, "web mirroring" - so the content provider can become the "one-stop shop".
He brings up cell phones - where cell adoption in developing nations leapfrogged land lines. Don't bother to solve the problems, just jump over them.
"We want to get rid of the text box."
And now he launches into a series of abstractions that are impossible to document but utterly riveting to listen to.
Now we are looking at "The Relevance Engine" - he shows us a Word document. The RE runs a series of analytics on the doc, and pulls up information from the web, discussions, experts, educational sources, etc. - it's called "Watson". Pretty cool!
Then he shows the server side version of it. Shows us a prototype with the Chicago Sun-Times. Now he's showing us a diagram of how it works. There is absolutely no danger of anyone here stealing this idea.
On to video! "Beyond Broadcast" works with a TiVo box - looks at the channel, the time, and the close-caption; the code builds a micro-site based on the context. Took it to online video.
It's a white-label solution that provides related content to what you are displaying.
No matter what you're searching for, there is always spam. Any way to harness spam technology for "good"? "Make my Page" checks search engines, takes the queries, and looks for related content and pulls together a new document in a structured and contextual way. It's also responsive to the audience - editable.
"My goal is I want to rid the world of search."
What I offer:
