LJNDawson.com, Consulting to the Book Publishing Industry
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Generation We

Mike Shatzkin reports this morning that he has been helping author Eric Greenberg crash an important book through the supply chain in time for the election. Titled Generation We, it's a look at the Millenials (those born between 1978 and 2000 - my kids, in other words). From the B&N website:

The purpose of GENERATION WE is to explore the emerging power of the Millennial generation, to describe the positive changes they are ready to drive, and to show how the Millennials (and their supporters from other generations) are poised to change our nation and our world for the better.

Shatzkin tells us:

The book -- a 256 page full-color presentation illustrated by award-winning infographics artists -- was co-authored with Karl Weber, whom I first met at Wiley about 20 years ago and who has edited and co-authored a lot of books since he left Random House ten years ago. The book they wrote lays out the description of what Greenberg calls Generation We and issues a call for action.

Eric put together a great book with a team of true editorial and design professionals. But he didn't know about ISBNs, ordering paper, reserving press time, or what trim sizes made sense for the presses he'd print on. He sure didn't know that a book needs to be introduced to the supply chain many months before you print it.

So we faced the challenge near the end of July to make months of work happen in a few weeks. With some great help -- particularly from ex-PGW CEO Rich Freese introducing books to accounts, Brian O'Leary of Magellan Media who went back to his roots in print production to arrange the printing, and now from Max Pulsinelli of Maximum Impact PR getting the word out -- we're going to have this book on sale all over the country and all over the Internet by the middle of October. And I think you'll hear a lot about it.

Because of the way we've crashed production, we don't have bound galleys, but we have still gotten a slew of endorsements from a variety of luminaries including Muhammad Yunus, Larry Brilliant, Tom Daschle, Dean Ornish, Norman Lear, and Ron Wyden, with many more to come.

The website for the project is here.
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Posted by Laura Dawson , September 2, 08, 8:53 AM , comments(0) , permalink , Email this post
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