LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Andrew Savikas makes it clearer

His post at TOC blog:

It's important to note that "online book" does not mean "eBook" (though they do say "The emerging ebook concept is a lucrative offshoot of the online book industry"). When they say "online book" they appear to mean "book purchased online"....

Robert Martinengo very graciously attributed my misreading to...having had too much pasta and wine in Italy. This is a very plausible excuse and I think I'll use it to cover my ass right now.
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