LJNDawson.com, Consulting to the Book Publishing Industry
Start With XML

Digital gurus frighten publishers, leave them twitching in anxiety

Category: Publishing , Digital Publishing
Jessica McMahon at LibreDigital sent me this link to an article in The Bookseller. Apparently last week, The Bookseller hosted a conference (sponsored by IBS Bookmaster) where a consultant named Peter Collingridge of Apt Studios warned publishers

that they had yet to grasp the opportunities the web presents. “There’s no sense of urgency from the industry about the opportunities and threats from the online and digital arenas,” he said.
Saying that the industry as a whole is "in denial", Collingridge and other speakers described the crucial importance of online marketing, social networking, and employee empowerment.

Then, presumably, they all went out to dinner while publishers were left gnawing their knuckles in fear.
Bookmark this post: Add this post to del.icio.us Digg it! Add this post to Furl StumbleUpon it! Add this post to Technorati Add this post to Google Bookmarks Add this post to Windows Live Add this post to Netscape Add this post to BlinkList Add this post to Newsvine Add this post to ma.gnolia Add this post to Tailrank
Posted by Laura Dawson , February 6, 08, 2:49 PM , comments(0) , permalink , Email this post
FRONT PAGE
Site design: thesuperheavy.com   Site engineering: Hamidof.com   Powered by: PHPBlogManager.com