LJNDawson.com, Consulting to the Book Publishing Industry
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Michael Eisner gets into digital book marketing

The New York Post has a squib this morning about Michael Eisner's new company Vuguru, an internet production studio. Apparently he's hooking up with Robin Cook, who has a new book coming out. Vuguru will be producing 50 2-minute videos for release on the web, which will serve as "prequels" to the novel. Says the Post:

Publishers have attempted to use the Internet to market books and attract new readers with little success, but G.P. Putnam president Ivan Held thinks this could be a breakthrough approach.

"One of the challenges for the industry in marketing books is how to bring in new readers," Held said. "This concept will certainly help reach a new audience as well as hook the consumer on the book before it ever comes out."

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