LJNDawson.com, Consulting to the Book Publishing Industry
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Ebooks up, audiobooks down

Category: E-commerce , Digital Publishing , Bookselling
The AAP released sales figures for the fiscal year ending in November 2007, reports Shelf Awareness this morning. Notable stats (to us, anyway):

Sales of ebooks rose 36.4% over 2006. Sales of audiobooks declined by 24.1%, which I found quite surprising given the hype around audiobooks in the previous year. I'm wondering if it's because the only downloadable games in town are Overdrive (which does not have a commercial application, only one for institutions) and Audible.com (which does not have an institutional strategy, only a commercial one). MediaBay went out of business last year. It may also be due to the migration from CD audiobooks to downloadable ones - there's bound to be a dip as people learn new technologies. And, as belts tighten in this economy, it may also be that audiobooks are proving to be a luxury that consumers are deciding they can live without.
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Posted by Laura Dawson , January 25, 08, 10:22 AM , comments(1) , permalink , Email this post
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