LJNDawson.com, Consulting to the Book Publishing Industry
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As a Tastebook Customer

Category: Publishing , E-commerce , Digital Publishing

I fell for Tastebook. I uploaded all my recipes. I organized them into breads/brunch dishes, appetizers, fish, poultry, meat, pasta/rice/grains, soups and salads, desserts, and of course the ever-necessary "other stuff". I chose a cover image, a title, and placed the order: three copies shipped to me, three to my brother (Uncle Pete, of the House of Technological Wonders).

A week later, the order had weirdly cancelled itself. I placed a re-order. Suddenly, the order doubled itself. I called the helpdesk. They'd mistakenly cancelled the order, then un-did it themselves, then my re-order doubled the order. They cancelled the second order.

Two weeks later, Uncle Pete received six cookbooks and had not the foggiest idea what that was about.

Three weeks later, in several deliveries, I received six cookbooks. My account was only charged for one order.

The books themselves were gorgeous.  The exact cover I'd selected. Delectable illustrations. Awesome layout. Nice paper stock, tab dividers between sections. Inside, however, were 12 pages of advertisements (masquerading as recipes from Bertolli olive oil), which I removed from each book.

Would I do it again? Probably. As a gift item to friends and family. Would I use Tastebook as a POD? No. At $35/pop, it's tough to recoup cost plus profit. But as a vanity project, a gift of my kitchen to my friends and Uncle Pete, it's a great idea. 

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Posted by Laura Dawson , December 27, 07, 10:05 PM , comments(0) , permalink , Email this post
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