LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Bowker's Pubtrack Now Working with Online Retailers

Bowker announced yesterday that it has signed an agreement with Alibris, Textbooks.com, and a number of other online retailers of college textbooks:

The new agreements significantly expand the breadth of data collection for PubTrack Higher Education, Bowker's Web-based business intelligence tool for higher education publishing professionals. With the addition of the newest data partners, PubTrack Higher Education now includes textbook purchasing information from more than 11 million students nationwide, or roughly 65 percent of the total U.S. college student population.

PubTrack Higher Education is the only sales analysis resource for the higher education market that provides timely and accurate data regarding textbook sales, course books-in-use information on college campuses nationwide, and analyzes market share data in ways that matter to publishers.

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