LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Shelf Awareness launches new service

Shelf Awareness, in partnership with Unshelved, has announced a new service for publishers with drop-in titles (or crash titles):

Drop-in titles (also known as crash or add-in titles) continue to grow--and getting the word to booksellers and librarians about these sudden new books or titles with major last-minute changes is ever more problematic. Publishers send the information via reps, faxes and e-mail, a process many of them admit is cumbersome. Sometimes the message makes it through, but booksellers and librarians often feel deluged by the material and can't keep track of it all. Opportunities are lost.... For a small fee, announcements about drop-in titles will appear in the Shelf Awareness and Unshelved newsletters--and then reside in our drop-in title database web site. The web site is fully searchable and will archive all drop-in listings.


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