LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Harper & NeoPets

All weekend I was battling NeoPets for my 9-year-old - she'd forgotten her password and we did everything short of putting a jinx on her computer to retrieve it. No dice - it was truly forgotten and she had to start over. Much wailing and gnashing of teeth ensued (some of it mine).

So imagine how thrilled I was to read this morning that HarperCollins has teamed up with NeoPets to produce a series of books based on these creatures inhabiting the virtual world of Neopia:

"It's exciting to bring Neopets, a digital first brand, to the publishing platform offering our audience new ways to interact with the virtual world, its characters and storylines," said Kyra Reppen, senior vice president and general manager of Neopets. "Not only will we be expanding the virtual world to include books, but will also include unique connections between the books and the website that unlock special features to further enhance the Neopets experience for readers."

Oh, boy! 

 

Bookmark this post: Add this post to del.icio.us Digg it! Add this post to Furl StumbleUpon it! Add this post to Technorati Add this post to Google Bookmarks Add this post to Windows Live Add this post to Netscape Add this post to BlinkList Add this post to Newsvine Add this post to ma.gnolia Add this post to Tailrank
FRONT PAGE
Site design: thesuperheavy.com   Site engineering: Hamidof.com   Powered by: PHPBlogManager.com