LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

BEA digestion

Category: Publishing , Digital Publishing , Bookselling , Industry Events
The general consensus seems to be that this is the year of the digital. But many of us remember going through this in the 1990s as well - and I think it's important to keep in mind that with terms like "digital distribution", the emphasis probably ought to be on the "distribution" part. Technology isn't an end in itself - it's a tool. And while tools are fun and interesting (I happen to be particularly fond of certain kitchen implements), they inherently have no value unless they are helping you get from point A to point B.

And this is true both of companies and their customers. Each component of the supply chain has its own set of tools to assist them in getting from where they are to where they want to be.

So the takeaway (at least for me) from this year's BEA is that there is a vast proliferation of tools out there...and probably what ought to be done at this point is a real assessment of where you want your company to go (what markets are emerging now? how are USERS taking advantage of technology to get what THEY want?), and then an evaluation of the tools available to help you get there.

That's all.
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Posted by Laura Dawson , June 5, 07, 8:36 AM , comments(0) , permalink , Email this post
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