LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Books on YouTube

Harper Perennial's "The Average American Male" turned out to be too controversial for the traditional media outlets to review. Even Penthouse called the book "appalling", though it printed an excerpt. So instead, Harper created 3 videos which it ran on YouTube. Says the Wall Street Journal:

[F]or titles like "The Average American Male," targeted at young men, Internet video can be a better marketing vehicle than traditional media outlets.
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