"Laura brings an intelligent and collaborative approach to an organization. She is detail oriented, research driven and strategically focused. All that and a great person who possesses wit and grace; a first rate colleague."
-Tracy Waksler, Muze

  • Business Process Consulting
    Consulting to companies who are undergoing significant changes in the way they do business - through a merger, a new system installation, a new product focus - and helping them eliminate their "pain points" by setting up work processes that make sense to everyone involved.

  • Project Management
    Laura Dawson has successfully managed many in-house and commercial projects through the product development lifecycle: creating initial specs, QA-ing of applications, usability analysis, and creating feedback loops from users to developers.
    She is well versed in MS Project.

  • Content Development
    Laura Dawson has directed content development and taxonomy management efforts at major content delivery organizations, including Muze, Inc., Barnes & Noble.com, Sirsi Corporation, and Newstex. At both Barnes & Noble.com and Sirsi Corporation, she licensed content from third-party distributors (Datamonitor, Ebrary, Reed Business Information, Moreover) for redistribution to information consumers, managing the deals from selection and research through negotiation and close.
    She has significant SQL experience.

    • Content Licensing and Distribution
    • Normalization
    • Data Editing
    • SQL Reporting
    • Taxonomy Management

  • Marketing & Evangelization
    Laura Dawson has directed awareness campaigns, marketing efforts, and website enhancements for BISG (ISBN-13 Education and Support Project), Sirsi Corporation (iBistro and Rooms products), and Barnes & Noble.com (database merchandising).

    • Conference Coordination
    • Outreach Campaigns
    • New Product Launches
    • Copywriting
    • Website Design and Traffic Enhancement

"I have worked with Laura at two different companies. In addition, I have served alongside her on several industry standards committees. In each situation where I have worked with her, I have found her to be professional, knowledgeable, collegial, and results-driven. Her experience has given her a deep understanding of her work. She has adapted quickly and effectively to the many changes in our business over the past several years. She is thus able to combine the best qualities of experience and innovative, creative thinking. I can recommend Laura as a talented manager of both projects and teams. She has been able to command the respect and loyalty of her staff and coworkers in each position she has filled since I have known her. Moreover, she consistently delivers quality work across a wide range of projects."
-Richard Stark, Barnes & Noble
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