LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Warner now Grand Central Publishing

As part of the purchase agreement by Hachette, Warner Books is changing its name to Grand Central Publishing. Reports PW, quoting publisher Jamie Raab:

Grand--"We are 'grand' because we are big, impressive, even magnificent at times."


Central--"We recognize the huge audience of readers between New York City and the West Coast who are looking for books across a wide range of tastes."


Publishing--"The future of our business depends on offering reading content through new channels and in many formats (not just books)." 
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