LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Wal-Mart in China

Wal-Mart has announced a deal whereby it assumes a 35% stake in the Chinese retailer Bounteous, with the goal to total ownership by 2010. The retail market in China is upwards of $1 trillion.

What does this mean for publishing? The demand in Asia for American books is, at this point, pretty limited to STM - a category Wal-Mart doesn't traditionally stock. But Wal-Mart is notorious for selling...what customers want. So it's entirely possible that a new channel for the STM market could be on the brink of opening up. It's a reach, but so are bird-calls on iPods.
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