LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Leave it to Google to provide news for us on an otherwise slow and dreary Monday. Our helpful kids at Google are talking with the likes of Conde Nast, Dow-Jones, and Sony to provide contextual placement of syndicated video content on other websites. The Times has the scoop:

The videos appear inside Google ad boxes on sites that are relevant to the content of the videos, and advertisements run during or after the content. Google shared the ad revenue with the video provider and with the sites that show the videos.

Meanwhile, there's a new player in the contextual ad space - Quigo, a small NYC-based company taking on Google and Yahoo. They have already garnered clients such as ESPN.com and FoxNews.com, so they bear watching.
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