LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Electronic Resources in Libraries

The blog "K-State Libraries: Conference Reports" caught my eye last week and I didn't get a chance to write it up - apparently there was a session on referral marketing campaigns - in other words, how to get information consumers to check the library along with other online resources. This statistic, in particular, made me look twice:

There is an awareness gap when 1% of searches start with library.

In other words, consumers are still thinking of libraries as places you have to walk into to use.
This "awareness gap" extends to publishers as well. Publishers are still thinking of "digital publishing" as being a B2C enterprise - selling ebooks on Amazon, for example, which is not the best way to sell your ebooks. Very few consumers are going to buy ebooks.

However, the library market for ebooks is HOPPING (as Overdrive, ebrary and NetLibrary can attest). Libraries can't get enough of them! So far as they are concerned, publishers can't created digital texts fast enough! When "digital publishing" is regarded as a B2B enterprise, then its possibilities extend significantly.
Bookmark this post: Add this post to del.icio.us Digg it! Add this post to Furl StumbleUpon it! Add this post to Technorati Add this post to Google Bookmarks Add this post to Windows Live Add this post to Netscape Add this post to BlinkList Add this post to Newsvine Add this post to ma.gnolia Add this post to Tailrank
Site design: thesuperheavy.com   Site engineering: Hamidof.com   Powered by: PHPBlogManager.com