Electronic Resources in Libraries
The blog "K-State Libraries: Conference Reports" caught my eye last week and I didn't get a chance to write it up - apparently there was a session on referral marketing campaigns - in other words, how to get information consumers to check the library along with other online resources. This statistic, in particular, made me look twice:
In other words, consumers are still thinking of libraries as places you have to walk into to use.
This "awareness gap" extends to publishers as well. Publishers are still thinking of "digital publishing" as being a B2C enterprise - selling ebooks on Amazon, for example, which is not the best way to sell your ebooks. Very few consumers are going to buy ebooks.
However, the library market for ebooks is HOPPING (as Overdrive, ebrary and NetLibrary can attest). Libraries can't get enough of them! So far as they are concerned, publishers can't created digital texts fast enough! When "digital publishing" is regarded as a B2B enterprise, then its possibilities extend significantly.
There is an awareness gap when 1% of searches start with library.
In other words, consumers are still thinking of libraries as places you have to walk into to use.
This "awareness gap" extends to publishers as well. Publishers are still thinking of "digital publishing" as being a B2C enterprise - selling ebooks on Amazon, for example, which is not the best way to sell your ebooks. Very few consumers are going to buy ebooks.
However, the library market for ebooks is HOPPING (as Overdrive, ebrary and NetLibrary can attest). Libraries can't get enough of them! So far as they are concerned, publishers can't created digital texts fast enough! When "digital publishing" is regarded as a B2B enterprise, then its possibilities extend significantly.
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