LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

BookTechExpo

Category: Publishing , E-commerce , Bookselling
Had the privilege of moderating a panel discussion at BookTechExpo this morning, on technology trends in publishing. Panelists were of McGraw-Hill, of MOMA, and of OUP.

In our conversations prior to the panel, it became clear to us that "book publishing" no longer consists of print-on-paper. Digital production and distribution of content has affected ALL publishers, whether it's through automated publishing software systems (Vista, Bookmaster, Quality Solutions), increased use of EDI in the distribution channel, or developments in graphic design.

And on the consumer end, of course, there's an ever-expanding market for information - Internet search engines, courseware such as Blackboard, and online subscription services have made it possible for consumers to have immediate access to content. And they like it. Consumer desires for immediate gratification, seamless integration, and easy access to relevent information are not going away.

We touched on a number of interesting topics - such as outsourcing (particularly to China), the fact that assistants are the folks who tend to know more about technological solutions, how online selling enables a publisher to market directly to consumers, the symbiosis between "online learning centers" and print material. Very thought-provoking, very fun discussion.

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Posted by Laura Dawson , March 21, 06, 10:48 PM , comments(0) , permalink , Email this post
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