LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Benign Girl

My youngest daughter came back from a birthday party yesterday with the requisite goody bag filled with party favors manufactured in China.

Among the toys was a little plastic cell phone. The packaging was all in pink (as was the phone itself). Bulleted on the side of the package were the selling points:


The instructions were also on the package: "Beautiful girl, press any button!"

At the top, a (completely unlicensed, utterly pirated) image of Barbie. In the Barbie-esque pink font to the left, were the words "Benign Girl".

There's a role model for ya. Truth in translation.

This morning I had a call with the CEO of
B2K, the BPO-outsourcing company covered (in great depth) by Thomas Friedman in The World is Flat. They are located in Bangalore. What do they do...well, actually, a more appropriate question is what DON'T they do. They do tech support, customer care, software development, business analysis, and they have a virtual executive assistant team as well.

Shortly after that call ended, one of my clients called me and was discussing some product development for a particular product line that's been suffering from some neglect lately. He told me that he wasn't really happy with the IT infrastructure for this product.

I said, "How do you feel about India?"

He said, "I love India. They work cheap and they speak English."

Asia is a market much too huge to be ignored. It'd be nice if the images weren't pirated and the translations were better - Benign Girl really isn't going to play so well over here in the long run, probably because it's too truthful - and it'd be nice if we had a better understanding of what the market is for our services there. But that's just a matter of time. The genie's out of the bottle. Now it's time to see what it can do.
Bookmark this post: Add this post to del.icio.us Digg it! Add this post to Furl StumbleUpon it! Add this post to Technorati Add this post to Google Bookmarks Add this post to Windows Live Add this post to Netscape Add this post to BlinkList Add this post to Newsvine Add this post to ma.gnolia Add this post to Tailrank
Site design: thesuperheavy.com   Site engineering: Hamidof.com   Powered by: PHPBlogManager.com