LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

The Google Threat

Category: Google , Metadata , E-commerce
10 years ago, Amazon was poised to take over the world...with a homepage that looked like . With content updated daily, an e-newsletter service, and a million titles for sale...everyone in the book world was wary. Who was this guy - the book industry is fairly incestuous and nobody had ever heard of this clown Bezos before. Where was he getting his money? And what was Amazon going to turn into?

That last question was the most disturbing of all. At B&N, trying not to outpace the competition but simply catch up, not knowing what Amazon would do next was unnerving, to say the least. But it wasn't simply about competition - what was Amazon selling, exactly? Books, yes. Information? Content? News? Was it a bookstore, or a magazine that sold books? What should B&N try to be?

Ultimately, the dust settled on these questions. Now Amazon is not the bogeyman it used to be. For that, we have Google.

 Moby Live's guest essay this week is the garbled latest in "sky is falling - and it's all Google's fault" kvetching. As with the issue of outsourcing (Lou Dobbs, don't even get me started), the question is not whether gathering information about users and what they're searching on should happen. It is happening. The salient question is, how should that be handled?

Haven't seen too many essays about that. Anyone wants to send me one, you know where to reach . I'd be grateful to leave all the kvetching behind.
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Posted by Laura Dawson , July 12, 05, 9:54 AM , comments(0) , permalink , Email this post
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