LJNDawson.com, Consulting to the Book Publishing Industry
Book Publishing Industry Consultant

Advertising in College Textbooks

Via , my goddessly assistant - McGraw-Hill's Canadian arm, McGraw-Hill Ryerson Ltd., is offering ad space in its college textbooks. The McGraw rep assures the world that all proceeds will go to a nonprofit dedicated to faculty development (coincidentally, two McGraw-Hill Ryerson execs sit on the board of this nonprofit) and to conferences sponsored by McGraw.

Even admen can't quite get their heads around this one. Says one, "What's next, university professors with logos on their blazers like NASCAR drivers?"

It'll be interesting to see how far this goes. Years ago, we used to laugh at the idea of ads above urinals. Now there are
ads IN urinals (below the fold).
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