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Digital gurus frighten publishers, leave them twitching in anxiety

Jessica McMahon at LibreDigital sent me this link to an article in The Bookseller. Apparently last week, The Bookseller hosted a conference (sponsored by IBS Bookmaster) where a consultant named Peter Collingridge of Apt Studios warned publishers

that they had yet to grasp the opportunities the web presents. “There’s no sense of urgency from the industry about the opportunities and threats from the online and digital arenas,” he said.

Saying that the industry as a whole is "in denial", Collingridge and other speakers described the crucial importance of online marketing, social networking, and employee empowerment.

Then, presumably, they all went out to dinner while publishers were left gnawing their knuckles in fear.

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