Kindl-ing

Word on the street is that Amazon's finally going to launch their Kindle this spring for around $400.

It can't do worse than the Sony Reader.

Again, I'm struck by the sheer ugliness of its design. But maybe there's a reason for that ugliness? Any design people want to weigh in here? To me it looks like we time-traveled to 1982. And not in a hip, ironic way.