This Week: Sony eReader Debuts

The Sony eReader (Sony Portable Reader System PRS-500) has finally hit the American market - at $350 each. The not-quite palm-sized eBook reader uses what Sony calls eInk, and has been available overseas for some time.

Publishers, confident of the Reader's success and popularity, are producing over 10,000 titles compatible with the device.

The new eBook reading technology is available now (for shipment at the end of October) via the Sony Style store online and will be available at select Borders Books stores in late October.