
If you are a small or midsized publisher looking for information about online marketing and distribution, you can check here for articles, flow charts and presentations. We'll be adding more frequently, so check back often!
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THE BIG PICTURE SPECIALS:
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Book Industry Acronym Glossary
A compilation of initialisms and acronyms that proliferate throughout our business. Sitting in conference sessions, gathering at industry events, we're frequently confused by all this alphabet soup - this glossary (BIAG?) is an attempt to put definitions at our fingertips. We've also included two useful flowcharts: Tracking the ISBN and Book Industry Metadata Supply Chain.
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The Big Picture Year One
A compilation of the hottest industry news and interviews from the first year of LJNDawson's industry newsletter, The Big Picture.
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Convenient Convergence Publishers, Libraries and Digital Resources
Explains why libraries are an untapped market for publishers as they grow their digital strategies. Previously regarded by publishers as an unexciting niche, library technology is exploding and savvy publishers can take advantage of these developments.
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The ISBN Trail
This chart traces the ISBN through the book supply chain, from when it's first issued to when it shows up on websites. As more and more independent publishers acquire ISBNs, this chart shows where those ISBNs end up and how that affects the business.
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Metadata
This chart follows the creation of metadata about books, from when they're contracted at the publisher to when they're sold in stores, on the web, and to libraries. This is where your flap copy, your reviews, your blurbs and your catalog copy wind up. See where the potential breakdown points are, so you can monitor your online book marketing.
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