May 9 2008
Making Information Pay 2008
New York
When "business as usual" is not enough, some publishers strive to create new opportunities by investing in unproven product ideas, workflow methods, marketing vehicles, and commercial models. Experimentation supported by technology is widespread today. Publishers are distributing book content on cell phones, developing new tools for authors, and setting up MySpace pages. They are selling books and digital downloads direct to consumers from their own web sites (with bundling and business model experiments sure to follow) and re-tooling their production processes. Sometimes experiments succeed and sometimes they fail, but if they�re smart publishers always take away something of value. Making Information Pay 2008 will focus on the role of experimentation in a rapidly evolving publishing industry and include hard facts on where experimentation is taking place and where it has the greatest impact. Topics will include: How to define and measure success and failure (it�s not always about ROI) How to establish budgets and benchmarks for success How to evaluate results and transform them into innovations that fall to the bottom line Making Information Pay 2008 is for executives in sales, marketing, operations, and finance who need to know: When is it safest to watch and wait? When is it not? How can you profit from what others have done? When are good ideas doomed to failure? Whether the future of your publishing program depends on responding to rapid change or avoiding the slightest misstep, Making Information Pay 2008 will offer practical advice and strategies to improve the profitability of your business.
Visit the official event website here.
Return to previous page.
Making Information Pay 2008
New York
When "business as usual" is not enough, some publishers strive to create new opportunities by investing in unproven product ideas, workflow methods, marketing vehicles, and commercial models. Experimentation supported by technology is widespread today. Publishers are distributing book content on cell phones, developing new tools for authors, and setting up MySpace pages. They are selling books and digital downloads direct to consumers from their own web sites (with bundling and business model experiments sure to follow) and re-tooling their production processes. Sometimes experiments succeed and sometimes they fail, but if they�re smart publishers always take away something of value. Making Information Pay 2008 will focus on the role of experimentation in a rapidly evolving publishing industry and include hard facts on where experimentation is taking place and where it has the greatest impact. Topics will include: How to define and measure success and failure (it�s not always about ROI) How to establish budgets and benchmarks for success How to evaluate results and transform them into innovations that fall to the bottom line Making Information Pay 2008 is for executives in sales, marketing, operations, and finance who need to know: When is it safest to watch and wait? When is it not? How can you profit from what others have done? When are good ideas doomed to failure? Whether the future of your publishing program depends on responding to rapid change or avoiding the slightest misstep, Making Information Pay 2008 will offer practical advice and strategies to improve the profitability of your business.
Visit the official event website here.
Return to previous page.